After a good conversation with the client where all wishes are expressed and recorded, a start will be made with the graphic design. The graphic design / layout of the website after approval from the customer will be cut into pieces (slicing), and will be pasted as a jigsaw puzzle into the (X)HTML and CSS. The website will be cross-browser optimized, so that it works and looks the same in the most common webbrowsers.

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web. W3C was created to ensure compatibility and agreement among industry members in the adoption of new standards. Prior to its creation, incompatible versions of HTML were offered by different vendors, increasing the potential for inconsistency between web pages. The consortium was created to get all those vendors to agree on a set of core principles and components which would be supported by everyone.

Internet via mobile phones is increasing considerably. Blurworks also targets mobile websites, a stripped down variant of the existing website. With a stripped down version we mean a lighter version of the existing site without too much fuss, but with the appearance of you or your company, makes this a useful addition to your website.